Overview
L'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula forlasting, multidimensional colour whilst providing 100% grey coverage**.With a high concentration of dyes, Préférenceprovides 9 weeks of fade-defying* andmultidimensional colour, respecting the hair’snatural highs and lows, for a look that is radiant,luminous and lasting.* Consumer test except for copper/red shades.** Instrumental tests on grey hair swatches before and after using Préférence.
L'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula forlasting, multidimensional colour. With a high concentration of dyes, Préférenceprovides 9 weeks of fade-defying* andmultidimensional colour, respecting the hair’snatural highs and lows, for a look that is radiant,luminous and lasting.It’s suitable for all hair textures, offering fade-defyingcolour* and multidimensional shine and 100% grey coverage**.FADE-DEFYING COLOURPréférence has a high concentration of high-tenacity dyesthat penetrate hair fibres for 9 weeks of fade-defyingcolour*.LIQUID GEL TECHNOLOGYFormulated with an innovative oil-in-gel formula,Préférence perfectly coats the hair so that lightbounces back for an even, natural shine.The innovative Liquid Gel Technology locks in the dyesto accentuate reflections, revealing multidimensionalcolour with intense radiance.The bonus: this new formula doesn’t drip for an easy,mess-free application at home.*Consumer test except for copper/red shades.** Instrumental tests on grey hair swatches before and after using Préférence.
Instructions
DIRECTIONS:AN ALLERGY ALERT TEST MUST BE DONE 48 HOURS BEFORE EACH USE OF THIS PRODUCT
THREE SIMPLE STEPS
STEP 1 - PREP
Cover your shoulders with a towel and put on gloves. Open the color gel bottle and
pour it into the developer bottle. Secure and close the applicator tip and shake to
obtain a completely even mixture. Twist off the applicator tip immediately to avoid
product overflow.
STEP 2 - APPLY COLOUR
Part your hair into small, even sections and apply
the color on lengths first, roots after. Massage
until hair is fully saturated. Wait 25 minutes and
rinse.
STEP 3 - CARE
Apply the shine protect conditioner, let it sit for 2
minutes, then rinse thoroughly.
Country of Origin
Belgium
